Traci Otey Blunt was named President of Urban Movie Channel (UMC) in February 2017. Traci joined RLJE management in November 2014, as EVP, Corporate Marketing & Corporate Affairs. She was appointed by Robert L. Johnson, RLJE Chairman and Founder of Black Entertainment Television, to develop and launch UMC, the company’s proprietary over-the-top (OTT) subscription streaming service created for African American audiences.
Traci continues to oversee RLJE’s corporate affairs, leading corporate communication and public affairs, and working with the Chairman and CEO on numerous business and management initiatives.
As UMC President, Traci leads the strategic vision and planning which is an integral part of UMC’s successful growth to date, including oversight of original program development and content acquisitions, marketing/PR and partner collaborations. Traci has a proven track record of elevating brands having successfully directed numerous consumer-focused campaigns across various industry sectors.
Traci is a skilled communication, media, political, and public affairs specialist with over 25 years of experience having led numerous and successful campaigns for corporate clients, political campaigns, and non-profit organizations. Her experience spans the fast-paced world of politics and government, having served as a media specialist on Capitol Hill, with the District of Columbia government and in mayoral, state legislative, gubernatorial and presidential campaigns.
Prior to joining RLJ Entertainment, Traci was EVP for Corporate Communication and Public Affairs at The RLJ Companies, responsible for executive visibility, media strategy and planning, government relations, political affairs, and issues management across the 10 holding companies within the RLJ portfolio, including RLJ Entertainment. Prior to RLJ, Traci served as a national deputy communications director and national director of African American media to former Secretary of State Hillary Clinton during her 2008 presidential campaign. She has worked at two leading public relations agencies – Porter Novelli, as a senior public affairs practitioner and Ogilvy Public Relations as vice president and director of African American outreach within the agency’s multicultural and public affairs practice groups.
Traci has been recognized for her accomplishments and serves on several boards. These include the ColorComm Circle Award (2017); PR Week’s “Champions of PR” list (2017); the Innovative Woman in Media Award from The Spectrum Circle (2016); The Washington Business Journal’s In the Spotlight (2015); Named by The Network Journal as one of America’s “Top 25 Most Influential Black Women in Business” (2014); and was awarded the Women of Legend & Merit honor by Tennessee State University (2013). She was featured in Mocha Market magazine “Women In Charge, On Fire and Changing the World: National Advisor to Presidential Contender and Business Tycoon.” Her board memberships include the International Black Film Festival of Nashville (IBFFN), ColorComm, a national organization for women of color in communications, and Capitol Hill Day School. She is a member of the Arthur W. Paige Society, Public Relations Society of America, the National Press Club, and Washington Women in PR.
Traci earned her Bachelor of Science in Criminal Justice, cum laude, from Tennessee State University in 1990.